Articles & Case Studies

A collection of frameworks, best practices, and real-world case studies on data.

The Art of the Data Detective: A Complete Guide to Exploratory Data Analysis (EDA)
Before you can build a model or run an A/B test, you must first understand your data's story. Exploratory Data Analysis (EDA) is the art of being a data detective—finding clues, patterns, and asking the right questions. This guide walks you through the complete EDA process.
EDA exploratory data analysis data science analytics data visualization statistics
Case Study: How a Failed A/B Test Led to a Stronger Data Culture
What happens when a critical A/B test not only fails, but blocks a company-wide initiative? This story unpacks how diagnosing the root cause, navigating leadership conflict, and reframing data into business impact turned failure into a cultural win.
ab testing data culture leadership business strategy stakeholder management root cause analysis
No More Brittle Pipelines: A Simple CI/CD Framework for dbt
Your data platform is only as strong as your development process. One change in a dbt model can break 10 dashboards. Here is a simple CI/CD framework to ensure every change is safe, tested, and trustworthy.
dbt ci-cd best practices
Beyond Dashboards: The 3 Levels of Data Maturity in E-commerce
Many companies have data, but few use it strategically. This simple 3-level framework helps you diagnose where your company stands and chart a path to turning data into automated, growth-driving decisions.
data strategy e-commerce

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